Victor Abuor has been appointed Business Development Manager at Peak & Dale Limited, an independently owned technology, marketing, and communications agency in East Africa.
In this role, he will lead Innovation, Sustainability, and Growth efforts and build partnerships to support the agency’s commercial and brand goals.
Abuor has over five years of experience in digital strategy, communications, and programme management. He has led cross-functional teams and contributed to projects across sectors, including public service and consumer brands. His experience includes developing partnerships focused on technology-driven outcomes in Africa.
He has co-founded a sustainable travel group focused on conservation and responsible exploration. He is also interested in the intersection of sustainability and business leadership.
Abuor is exploring using artificial intelligence to support personalised marketing for small businesses. He sees AI as a way to expand access to digital tools for enterprises with limited resources.
Outside work, he attends tech events and plays golf. He started golfing through YEN Golf Africa and continues to develop his skills.
He holds a Bachelor of Commerce from Kenyatta University and is studying Data Analytics through the African Leadership Experience (ALX). He is also a member of the Institute of Customer Experience (ICX) Kenya.
Abuor’s focus in business development is on combining human connection with technology to support growth.
