When it comes to online content creation, YouTube reigns supreme as a platform where creators can turn their passion into profit. With millions of viewers tuned in daily, the highest-earning YouTube creators have solidified their positions as digital powerhouses, raking in substantial earnings from engaging content.
James Smith, the founder of Content Epic, breaks down the latest data to uncover the top earners on YouTube and makes some bold predictions for the future.
| Rank | Youtuber | Estimated Yearly Earnings |
| 1 | MrBeast | $54.3 million |
| 2 | Jake Paul | $45 million |
| 3 | Markiplier | $38 million |
| 4 | Rhett and Link | $30 million |
| 5 | Unspeakable | $28.5 million |
1. MrBeast
MrBeast, the philanthropic powerhouse known for his jaw-dropping stunts and generous giveaways, continues to dominate the YouTube landscape. Thanks to a surge in views and innovative projects like MrBeast Burger, his 2021 payday nearly doubled, surpassing last year’s No. 1 earner, Ryan Kaji. With an impressive 90 million subscribers, MrBeast is projected to earn over $50 million in 2024, captivating audiences and advertisers alike.
2. Jake Paul
Returning to the list after a hiatus, Jake Paul has made a splash with his foray into boxing, leveraging his controversial persona to command attention both in and out of the ring. Despite past controversies, Paul’s boxing career has propelled him back into the limelight, and he’s now projected to earn $45 million in 2024, with earnings from his high-profile matches contributing to his resurgence on YouTube.
3. Markiplier
Markiplier, the merchandising master, has seen a significant boost in earnings thanks to strong sales of branded merchandise tied to his Unus Annus series. With plans to expand into television and other media ventures, Markiplier’s entrepreneurial spirit continues to drive his success on YouTube and beyond. He is projected to earn $38 million in 2024.
4. Rhett and Link
Rhett and Link, the dynamic duo behind Good Mythical Morning, have transformed their daily talk show into a digital empire, expanding their brand through spinoffs and extensions. With initiatives like Mythical Kitchen and the Mythical Accelerator fund, Rhett and Link are investing in the future of online content creation while maintaining their loyal fan base. They are projected to earn $30 million in 2024.
5. Unspeakable
Unspeakable’s love for Minecraft has propelled him to YouTube stardom, attracting over 20 million subscribers across his four channels. With a strategic move to sell his catalog of YouTube videos to Spotter, Unspeakable is betting on accelerated growth opportunities to expand his digital presence further. He is projected to earn $28.5 million in 2024.
2024 Predictions
James offers some shocking predictions for the top-earning YouTube creators by the end of 2024. ‘Based on current trends and market dynamics, MrBeast is poised to maintain his position as the highest earner, with potential earnings exceeding $50 million,’ he explains. ‘Additionally, we anticipate significant growth for creators like Markiplier and Unspeakable, who continue to innovate and diversify their content offerings.’
Monetization on YouTube: How Does It Work?
Monetization on YouTube primarily occurs through advertising revenue, where creators earn a share of the profits from ads displayed alongside their videos. Depending on their audience and niche, creators may also generate income through sponsored content, merchandise sales, and other revenue streams.
James reveals, “As we look ahead to the future of YouTube, one thing is clear: the highest-earning creators push the boundaries of creativity, engage with their audience, and stay ahead of the curve.”
