Carry1st, a consumer payments provider, has partnered with Audiomack, a music streaming platform with over 30 million monthly users, to simplify the process for Audiomack users in Africa to purchase subscriptions using local payment methods.
Carry1st’s Pay1st service already supports local payments like mobile money, digital wallets, and bank transfers, offering digital goods for games like VALORANT and Call of Duty: Mobile.
This deal marks Carry1st’s move into the music sector, expanding the Carry1st Shop’s offerings beyond gaming to include essentials, gift cards, and lifestyle vouchers.
Audiomack is a top music streaming app in several African countries and focuses on emerging artists in genres like hip-hop and Afrobeats.
Users can now buy Audiomack’s day, week, and month passes in local currencies across Nigeria, Egypt, Ghana, South Africa, Kenya, Morocco, Tanzania, Cameroon, Côte d’Ivoire, Rwanda, Uganda, and Senegal. The subscriptions remove ads, unlock features, and offer unlimited downloads, HiFi streaming, and more.
Audiomack subscriptions will have a 10% discount on all passes to promote the launch.
Guillaume Noé, VP of Growth for Platform at Carry1st, commented on the partnership:
“We’re really excited to be partnering with such an important platform like Audiomack, which champions entertainment and shares our passion for providing options to African consumers in the entertainment space. This partnership is a testament to our growth and the versatility of the Carry1st Shop. Not only are we unlocking popular games, but we’re now also unlocking the music that people love.”
Charlotte Bwana, VP of Marketing at Audiomack, noted;
“Audiomack is incredibly excited to partner with Carry1st to expand our presence across Africa and make it easier for music fans across the continent to access premium features. Carry1st has been impactful in growing Africa’s gaming industry for creators and users, and we are confident we can replicate this approach in the music space.”
