DStv, MultiChoice Group’s broadcast service, has been ranked as the third brand in the 13th annual Brand Africa 100: Africa’s Best Brands 2023 Survey.
The Brand Africa 100: Africa’s Best Brands rankings identifies brands preferred by African consumers. Categories in the survey include Most Admired African Brands, Top African Pride Brands, Most Admired Finance Brands, Most Admired Media Brands, and the Most Admired Brands in Africa.
The survey results were collected independently by Brand Africa partners in Q1 2023, gathered from data across 32 countries representing a significant portion of Africa’s GDP and population.
DStv ranks 40th among the Most Admired Brands in Africa when considering both African and international brands. MTN leads the list, followed by Safaricom/M-Pesa, Dangote, and Zambia’s Trade Kings.
In the most admired media brand in Africa category, DStv ranked ahead of BBC, CNN, Al Jazeera, and NTV, reinforcing its prominence in the media landscape across the continent.
“We appreciate the support of our customers, allowing us to maintain our position as a recognized media brand in Africa. Our commitment to delivering quality content, catering to diverse linguistic preferences, and connecting with audiences across borders has driven our success,” commented Ronald Shelukindo, Head of Marketing at DStv Kenya.
In the top African Pride Brands category, DStv was listed as the fourth African brand exemplifying African pride, following Dangote, Ethiopian Airlines, and MTN.
