Calla PR launches Calla Precision to connect global businesses to African markets

Calla Precision
L-R: Skizaa CEO Ngugi Karega, 365 Digital CEO Wanjiru Ndirangu, Calla PR CEO Kevin Otiende and PRSK Vice President Patricia Ndede during the launch of Calla Precision.

Calla PR, a communications agency, has launched Calla Precision, a digital marketplace that connects businesses worldwide to African markets via a network of vendors. It offers critical communications and business support services.

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The platform serves businesses of all sizes and industries, from corporates to MSMEs in finance, e-commerce, fintech, healthcare, and more.

Calla Precision’s services include PR, news wire, creative design, events management, brand strategy, digital marketing, data analytics, and B2B matching.

According to Kevin Otiende, Calla PR’s Managing Director, the platform simplifies business connections by enabling direct access to a vetted pool of service providers, which can help drive growth and efficiency.

Both businesses and vendors can sign up for free, with a 5% commission on closed transactions.

“Businesses have never been designed to operate in silos, and while we have assembled various entities and professionals within the wider spectrum of communication as the primary vertical, we went a step further to identify other key services necessary for business support, including legal experts, business development and financial experts,” Mr Otiende said.

“We believe this will help businesses further enhance their capacities and expand while appealing to global customers,” he added.

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