Safaricom, Vesen, and Anga have partnered to create a dedicated M-PESA Mini App for Anga cinemas. The app will allow users to view movie schedules and book tickets at Anga CBD, Anga Diamond, and Anga Sky.
The collaboration targets over 7.4 million customers who downloaded the M-PESA Super App. The company hopes to attract new customers and sell more tickets by offering convenient and enticing ways to book tickets through the app.
Vesen Computing, the company that developed the app, is also excited about the partnership. The company believes that the app will increase customer satisfaction and reduce long queues at the cinema halls.
Safaricom believes the app will help make the M-PESA Super App a more convenient and comprehensive digital lifestyle enabler for its customers.
What they said
“We are excited to partner with Safaricom to provide customers on M-PESA with a convenient way to view upcoming movies and book tickets through the Anga Mini App. Through this partnership, we can reach customers directly on their phones and offer them a widely preferred payment choice to book their tickets,” said Kenneth Kimutai, Managing Director – Anga.
“We are thrilled to be part of this amazing journey by providing technology that allows cinemas to connect to partners such as the M-PESA Super App. Our goal is to increase customer satisfaction and reduce the long queues in the cinema halls by diversifying ticket sale points. As the lead, I am proud of the work done by our skilled technical team and this marks the beginning of building more technology bridges,” said John Ndungu, CEO – Vesen Computing.
“The Anga M-PESA Mini App seeks to provide movie goers with increased convenience, enabling them to view schedules and book tickets from wherever they are while drawing more customers to cinemas. This partnership with Anga goes beyond providing movie tickets and brings us closer to our ambition to make the M-PESA Super App a digital lifestyle enabler for our customers,” said Peter Ndegwa, CEO – Safaricom.
