Cloud communications platform Inforbip has launched Experiences, an AI-powered, no-code journey builder to help businesses engage customers, foster loyalty, and drive business growth. With Experiences, Infobip aims to provide organizations with a time-saving solution by offering a diverse library of AI-powered journey templates that cater to specific business needs, covering everything from onboarding and engagement to retention and loyalty.
Infobip’s research shows the growing consumer preference for conversing with businesses and brands on their preferred communication channels. To address this, Experiences offers personalized conversational journey templates that resolve pain points and create delightful customer experiences.
The platform includes seamless integrations, enabling businesses to connect with their existing technology stack, leading to quicker journey creation and orchestration. It further provides a consolidated view of the customer experience, backed by robust analytics and reporting capabilities. This data allows businesses to track consumer behaviour, measure performance metrics, and identify areas for improvement. With data-driven insights, organizations can optimize their conversational experiences, delivering better results and ensuring exceptional customer satisfaction.
Experiences is designed to cater to a wide range of industries, including e-commerce, sports and entertainment, healthcare, financial services, travel and hospitality, transport and logistics, production and manufacturing, and telecoms. In the future, Infobip plans to offer industry-specific use cases, such as back-in-stock and product return templates for retail, as well as versatile use cases, like meeting organizers and location-based messaging across various sectors.
Experiences forms a part of Infobip’s portfolio of software-as-a-service customer engagement solutions, which will soon undergo a significant AI upgrade later this month.
Quotes
Ivan Ostojić, Chief Business Officer at Infobip, said: “With the growing trend of consumers wanting to interact with business or a brand through conversational chat channels, it has become more important for firms to offer such experiences. AI-powered Experiences helps businesses solve customer pain points while turbocharging their digital transformation, delighting customers, and boosting loyalty and growth. Supported by generative AI, Experiences further demonstrates how Infobip continues to invest in innovative new products and services to ensure we are the market-leading communications platform for every platform.”
