Airtel Money Kenya Limited has donated Kshs. 25 million to the Kenya Red Cross Society (KRCS) to assist victims of flooding caused by the heavy March-April-May (MAM) rains in the country. The all-cash donation aims to boost KRCS’s relief efforts in the restoration of livelihoods in some of the counties most affected by the floods.
Restoring sources of livelihood
The funds shall be utilized in the recovery of communities in the western and lake basin regions of Kenya through the restoration of the fishing industry and entrepreneurial skill building for the fisherfolk. Adversely affected farming community members from Eastern Kenya will also benefit through receiving livestock to enable them to restore their sources of livelihood. The interventions are aimed to impact over 20,000 households in the affected areas.
by Airtel Money to Kenya Red Cross. (Credit: Airtel Kenya/ Kenya Red Cross)
Speaking during the cheque handover ceremony, Mr. Ashish Malhotra, Managing Director of Airtel Kenya, emphasized the importance of unity among stakeholders in supporting fellow citizens affected by the floods.
“This is a humble donation towards alleviating the suffering caused by the floods. We believe the contribution will offer much-needed relief and aid in the recovery and rebuilding of communities impacted by the severe consequences of heavy rains. Our thoughts are with all those affected, and we remain steadfast in collaborating during times of need to help,” stated Mr. Ashish Malhotra.
Banking on collective efforts
Mrs. Anne Kinuthia-Otieno, Managing Director of Airtel Money echoed this sentiment, stating, “We are grateful for the opportunity to contribute to such a worthy cause. I hope this donation can help make a positive impact in the lives of affected Kenyans. We believe in the power of collective action and unity among stakeholders to make a positive impact on society. Together, we can rebuild and restore hope for affected families.”
According to KRCS, an estimated 244 citizens have lost their lives since the onset of the March-April-May (MAM) rains, with close to 280,000 people displaced from their homes. Regions affected include the Coastal area, Central, Nairobi, the Western Highlands, Rift Valley, Lake Victoria Basin, South-eastern lowlands, and North-eastern.
Receiving the donation, Dr. Ahmed Idris, Secretary General of the Kenya Red Cross Society, expressed gratitude, stating, “We thank Airtel Kenya for this donation as it will go a long way in providing relief to the affected Kenyans. Additionally, we would also like to thank them for their continuous support during previous disasters.”
