Airtel Africa has launched Airtel Ads, a platform aimed at helping advertisers and agencies manage, buy, and optimize digital ad inventory across various ad exchanges.
Powered by Intent.ai, Airtel Ads streamlines the process of purchasing ad space by offering various tools within a single platform. It leverages Airtel Africa’s extensive customer base and data from telecommunications services and mobile wallets to target digitally engaged and traditionally excluded individuals.
Airtel Voice Reward Ads enable reaching consumers on various devices.
It offers several features including:
- Unified advertising platform
- Precise audience segmentation
- Data analytics and post-campaign support
- Native language support
- Access to 260+ bidding parameters
- AI-based brand safety tools
- Local currency payments
Speaking on the launch, Airtel Africa’s Chief Commercial Officer, Anthony Shiner, said: “We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world class technology. Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions.”
