A new Ipsos survey commissioned by e-taxi firm Bolt has found a strong shift in how Kenyans think about everyday mobility. 94% of ride-hailing users say these apps feel safer than matatus and traditional taxis, and that safety has become a central factor in how people choose to move, especially in major cities.
The survey covered 250 regular users in Nairobi, Mombasa, Kisumu and Nakuru. Women make up 70% of users, most aged 18 to 34. For them, convenience leads at 70%, followed by safety at 57%. Many say the apps provide a sense of control through features such as real-time tracking, verified drivers and emergency support tools.
The findings also point to behaviour change, where 79% of users believe ride-hailing has reduced drunk driving by offering an easy alternative after nights out. 64% say they have booked rides for friends or family when they felt it was unsafe for them to travel on their own.
Dimmy Kanyankole, Senior General Manager at Bolt, said, “Safety has always been at the core of our business. We’ve invested in systems that allow riders to feel more in control, from real-time GPS tracking and trip safety monitoring to verified riders and drivers, and in-app emergency tools.”
Soyinka Witness, Strategy Director at Ipsos Sub-Saharan Africa, added that “this research reflects a shift in how Kenyans approach city travel. Ride-hailing is increasingly seen as both convenient and safer, especially among young women and professionals.”
Safety features are widely relied on, with 97% of users reporting that trips improve their confidence. Driver verification ranks highest at 79%, followed by the in-app SOS button at 78%. 94% say they feel safer using ride-hailing at night, helped by location sharing and flexible drop-off options.
The data shows that as digital mobility grows, trust and perceived safety are driving adoption. The question now is how these services will continue to shape daily urban travel and what this shift means for public transport systems that have long dominated Kenyan cities.
